The project was at an early stage when we provided advisory services to the owners to help conceptualise and optimise the scheme under a specific mandate. The scheme required a comprehensive review and detailed financial modelling to demonstrate to the owners the potential returns from the envisaged project, ensuring the site was used efficiently and that the overall yield was maximised. A leading global 5* hotel operator was selected and the project was designed with this specific brand in mind to create a remote destination hotel in a secluded bay in the Lofoten Islands, curated to offer extraordinary, memorable experiences to future guests. The product would sit at the very top of the Norwegian luxury hotel market and include branded residences ranging from generous two-bedroom apartments up to expansive six-bedroom private villas, thoughtfully integrated into the rock faces to offer sweeping, uninterrupted views across the bay and surrounding mountains. Design influences came from the traditional stilted fishing huts that are typical of the region. The owners continue to seek strategic partners for the project.